市场营销

市场营销 targets consumers with messages that they will find meaningful and compelling. It links creativity with strategy. Marketers want to understand what we as consumers want and use that knowledge to help businesses develop profitable products and services that add value to our lives. 无论你往哪里看, from the camera on your phone to the color of your car to the new late night menu at your favorite fast-food restaurant, you can be sure a marketing team was involved. If you’re interested in a challenging career that deals with a constantly changing landscape, then a career in marketing is an excellent choice.

关于市场营销专业

市场营销 makes the connection between products, services and consumers.

When businesses want to develop new or revise existing offerings, they look to the marketing team to help them connect with consumers. Does the product fulfill a want or need? How will it be introduced and promoted? What is the best way to communicate its value? 它应该如何定价? Marketers help drive profitable decisions by helping businesses make smart choices based on customer demand. And marketing plays a role in improving overall quality of life by analyzing 消费者的行为, discovering unmet needs and coming up with solutions.

As a marketing major, you’ll find an almost limitless number of career choices. Marketers work in every industry, from retail to healthcare to technology to the arts to advertising and more. It’s an incredibly flexible field that gives you an opportunity to make an impact by understanding what customers need and helping businesses provide it. 

The 威尼斯游戏大厅 marketing major prepares you with a broad business background, including courses in market 研究, 经济学, 管理, 商业法, 财务与会计. You can customize your major through the addition of classes in public relations, 消费者的行为, visual communications and more. You’ll finish your degree with a project that uses all the knowledge you’ve gained in a real world Capstone business simulation.

And you’ll have the opportunity to make a positive impact on the community through participation in Carroll's chapter of Enactus, an international business organization promoting entrepreneurial action to create a better world.

The marketing major pairs well with a major or minor in graphic communication. Other minors to consider include finance, accounting, 经济学, or 管理 and leadership. 

• 营销小

• 威尼斯游戏大厅 Catalog | 市场营销 Major
• 学术支援服务
• 先锋核心 | General Education Requirements
• Enactus | Student Business Organization